I think it's a soda. or maybe a junk food. I think it's something you consume and they want you to consume it daily.
Shadowrun has a world with many cultures in it.
Is there...
any easy way to introduce this to players? I've found myself that the biggest problem to getting people to play is getting them to imagine how a post-Awakening world with an often unregulated wireless matrix and no unified national force to keep everything together can even go on existing as a civilization. Instead they kinda drop the magic and matrix side of things and try to blow up office buildings with tank weaponry hooked on to the back of their stealth van. In one sense it's very very cool (I wish I had a tank gun), and in another it seems to be missing the point by a whole lot. Saying "oh but you forgot to account for ____, now you're dead" over and over until they learn all the ins and outs seems grossly unfair. Is that how people actually learn about the shadowrun universe? Is there some better way?
I mean in contrast, for DnD you just kinda say "you're a knight in a world of monsters, and most of them want to eat you, but if you become a bad enough dude then you can eat them instead, have fun". For WoD you just kinda say "you're a monster in a world of humans, and you're cool, but if a swat team really wants you dead then you're probably dead, so you gotta stay low most of the time". In both cases, people can already being to make semi-reasoned decisions about how to act with just a few sentences of explanation and a lot of imported knowledge.
So how would you introduce a completely green player to the universe and realities of Shadowrun? The "Welcome to the shadows" SR4 chapter does a shitty job of it, and I need something better to use, or at least an outline would be good.