A friend of mine in the recruiting business sent this to me...
So Frank, you crazy enough?
> Play a major role at a roleplaying pioneer!
>
> The premier brand in roleplaying games is looking for a key player who
> will determine the strategic direction and manage the P/L globally. This
> isn’t any shrink-wrapped office job: you’ll be working with research
> and development, sales, organized play, finance, project management and
> international offices.
>
> If you’re the right candidate, you will lead the entire product
> lifecycle and development team, working closely with key partners.
> Internally, you will lead and develop a team of Brand Managers and
> Assistant Brand Managers.
>
> If this isn’t your role, you just may know someone who can step into
> these shoes and make things happen! Please forward this job description to
> anyone you know who would be a stellar candidate.
>
> Essential Functions / Major Responsibilities:
>
> Set strategic objectives for the brand to ensure customer needs are
> met.
> Create and drive overall brand strategy and positioning across product
> design, marketing and marketing communication.
> Foster the development of innovative digital and analog products
> targeting meaningful age groups and psychographics.
> Grow the brand by leading its regional expansion and category growth
> across a wide range of expressions, including movies, TV series,
> books, games, licensed apparel, etc.
> Leverage online media, social media, interactive and direct marketing
> to grow the player community.
> Manage brand P&L and make key decisions on quality, cost, and timing
> for marketing programs and product under parameters set by the group
> vice president.
> Develop high-impact global marketing strategy, positioning and plans
> for major regions, in support of defined business & overall brand
> objectives.
> Lead cross functional team members to excel in planning and execution
> of marketing and product plans
> Provide guidance to internal Wizards teams to tactically execute
> marketing plans.
> Coordinate with Hasbro product and media partners to deliver seamless
> marketing and brand messaging to the consumer.
> Act as key brand contact for business partners, international groups,
> Hasbro corporate, and press.
>
> QUALIFICATIONS
>
> Education and Training:
>
> Bachelors degree from a four-year college; specialization in digital
> marketing strongly preferred.
> MBA in International Business preferred.
> Minimum 10 years experience in digital marketing required including
> digital games marketing and/or social media marketing, online
> marketing and community marketing.
> Other consumer marketing and/or publishing experience preferred
> Knowledge of analog or digital role-playing games preferred
>
Hasbro hiring for D&D strategic director
Moderator: Moderators
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- Duke
- Posts: 1545
- Joined: Fri Jul 17, 2009 2:07 am
this sounds like the same thing as the Director: Brand Marketing that was released just last week...
in that case it is just Scott Rouse's old job.
[The Great Fence Builder Speaks]
Wishing death on someone, even in the hypothetical, is forbidden.
[/TGFBS]
in that case it is just Scott Rouse's old job.
[The Great Fence Builder Speaks]
Wishing death on someone, even in the hypothetical, is forbidden.
[/TGFBS]
Last edited by shadzar on Mon Oct 03, 2011 2:25 am, edited 1 time in total.
Play the game, not the rules.
good read (Note to self Maxus sucks a barrel of cocks.)
Swordslinger wrote:Or fuck it... I'm just going to get weapon specialization in my cock and whip people to death with it. Given all the enemies are total pussies, it seems like the appropriate thing to do.
Lewis Black wrote:If the people of New Zealand want to be part of our world, I believe they should hop off their islands, and push 'em closer.
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- Knight
- Posts: 491
- Joined: Sat Feb 06, 2010 8:28 pm
It's not a design position, so who cares?
I mean, from the qualifications they basically want you to make up marketing plans to present in boring meetings, cold-call video game companies and try to get them to license DnD, and sometimes show up at a convention and press flesh with the unwashed organized play guys.
Mostly, you are a number to call if someone else wants to set up a meeting because they want to make DnD mugs or something.
So it's a basic sales/marketing position, but unlike any good sales position you aren't making a commission.
As far as I can see, the only perks are going to be that you might get to take home slightly damaged swag in the form of promotional posters and the like.
I mean, from the qualifications they basically want you to make up marketing plans to present in boring meetings, cold-call video game companies and try to get them to license DnD, and sometimes show up at a convention and press flesh with the unwashed organized play guys.
Mostly, you are a number to call if someone else wants to set up a meeting because they want to make DnD mugs or something.
So it's a basic sales/marketing position, but unlike any good sales position you aren't making a commission.
As far as I can see, the only perks are going to be that you might get to take home slightly damaged swag in the form of promotional posters and the like.
Yeah, it's a marketing job, not a design position.
I find the "10 years of digital marketing" requirement rather hilarious however. That means they're looking only for folks who've been doing digital marketing since 2000 or earlier. And 2000 or earlier was that wonderful disastrous period known as the Dot-Com Bubble; so everyone from that period is either someone who is highly successful and already works for a very established brand like Amazon (very, very rare), or one of the snake oil salesmen who set up a website and claimed it would make billions by selling random stuff online.
I don't know for sure, but Wizards seems to enjoy getting themselves deliberately conned in their digital efforts.
I find the "10 years of digital marketing" requirement rather hilarious however. That means they're looking only for folks who've been doing digital marketing since 2000 or earlier. And 2000 or earlier was that wonderful disastrous period known as the Dot-Com Bubble; so everyone from that period is either someone who is highly successful and already works for a very established brand like Amazon (very, very rare), or one of the snake oil salesmen who set up a website and claimed it would make billions by selling random stuff online.
I don't know for sure, but Wizards seems to enjoy getting themselves deliberately conned in their digital efforts.
So only Julie Wainwright is qualified for this position?[/url]