knasser wrote:Those three points I all agree with. It's the free distribution that I have my doubts about. I'm of the opinion that as technology progresses, digital versions will be increasingly preferred over print. So the model of giving the product away free to stimulate sales breaks down into two paths - stimulating sales of print copies and stimulating sales of digital copies. Now the former may work well at present but if digital does become largely preferred over print, then it falls apart. The second part is already problematic because the thing you're selling is the same as the thing you're giving away for free.
If the electronic product is desirable, people will pay for it. As electronic products become more widely adopted, sales will rise, and so will the number of formats that we can sell it in (The GM Screen Hack Pack being one such example of selling a premium electronic product to those that like to tinker with things themselves.)
Plus, I do not believe that the print book market is suddenly going to collapse. People like print, and they're going to continue to like print. Is that market changing? Yes; but we're all smart, we can use trends to continue to predict how things will go, which you don't seem to think we (the collective "publishers of the world") can do.
As things change, we'll adapt. Perhaps we'll see a future where short electronic releases come out first, followed by a print omnibus that collects the most popular of the electronic releases. Perhaps print will become more niche and print releases are all "deluxe," and limited to one print run only, for the hardcore collectors. Perhaps they'll lean more towards Warhammer 3rd Edition-style boxed games.
Your business model is to grow the network large enough via free copies that the portion of that network giving you money in some way is larger than the higher proportion (but of the smaller network) that would give you money because they had to under a non-free model.
There's no way to enforce a "non-free model." It's barely worth considering it as a model, much less considering using it. We'd much rather sanction the sharing _that gamers have done forever_ and consider all the sharers part of our network, without judgement.
Lee Gold's first copy of D&D was a copy that friends photocopied for her, on seeing her write a check that she pledged to send to TSR to order a copy of the box set. She's been running Alarums and Excursions, perhaps the original RPG fanzine/APA, for 35 years now -- based on starting with a pirated copy of D&D.
I've already explained why I'm not hopeful about the print route.
You really haven't. You said digital goods will be more desirable, but you've married that to a decrease in print sales that you really haven't justified at all. I think it's a rising tide situations: popular is popular. The movies that do awesome in theatres sell well as digital downloads and on DVD/Bluray as well.
I also think that once you introduce this model, you'll find it hard to go back.
Fuck yeah welcome to the future!
Also, you get some of the hardback sales through gaming shops where people see it and think "let's buy that." Increasingly, people buy things online rather than in shops and I think that trend is going to increase massively and it will especially hit non-commodity and speciality items like RPG books.
I'm not basing my sales projects for EP from 1996 figures here; I'm looking at 2009-2010 sales figures. We know that online sales exist. Online sales make us money. I have issues with Amazon, but I will be plum fucking stoked when Eclipse Phase is back on it and selling even half as well as it was earlier this year. Nearly every month that Amazon had Eclipse Phase, it sold more than the previous month.
This is in comparison to a traditional model.
The traditional model is effected by everything you have suggested as a problem, in addition to the "us vs. them" pirate mentality, plus the lower size of the network.
I certainly wish Eclipse Phase every success.
Then please: play it, share it, write stuff for it. In the end, Eclipse Phase--wrapped in love, a Creative Commons license, and covered in Red Bull rings--is everyone's.