Who the fuck is this marketed to?

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Prak
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Who the fuck is this marketed to?

Post by Prak »

http://www.youtube.com/watch?v=4CoyZDg8hVg

The new burger king "Square Butts" commercial.

It's promoting the new spongebob toys for their kids meals... and it's a parody of Sir Mixx-a-Lot's "I Like Big Butts"...

So, apparently Burger King thinks the way to get kids to get kids meals is to parody old 80's songs with lots of sexual references?
Cuz apparently I gotta break this down for you dense motherfuckers- I'm trans feminine nonbinary. My pronouns are they/them.
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Crissa
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Post by Crissa »

You haven't watched much Sponge Bob, have you?

Also, that's an old commercial.

-Crissa
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Prak
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Post by Prak »

re point1: No, but that said, that's a fair point... I do know what the show's like...

re point 2: I just saw it on TV not three hours ago... but I didn't watch the linked commercial, so it might be from an old toy set...
Cuz apparently I gotta break this down for you dense motherfuckers- I'm trans feminine nonbinary. My pronouns are they/them.
Winnah wrote:No, No. 'Prak' is actually a Thri Kreen impersonating a human and roleplaying himself as a D&D character. All hail our hidden insect overlords.
FrankTrollman wrote:In Soviet Russia, cosmic horror is the default state.

You should gain sanity for finding out that the problems of a region are because there are fucking monsters there.
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Maj
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Post by Maj »

It's "Baby Got Back."

Most kids who watch Sponge Bob have no idea what the song's about. They may have heard it because of their parents, but they're probably not aware of the lyrics.

The point is to get your family to BK over other fast food places, so the commercial translates to me as dual targeted. It's catchy, funny, and features SB (therefore memorable) for the kids. For the adults, it's familiar, and it's a parody (therefore memorable).

Alternately, it's a way for MixaLot to capitalize on his biggest song by gearing it for a younger audience. It's been done before by Target, and in Happy Feet (Ugh. Hated that movie).

;)
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Prak
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Post by Prak »

... thank you Maj... I spaced. It's been a damned long time since I've heard the actual song.
but that makes sense, and I think that's about how my mind inherently understood it.

The fact that Sir Mixalot (I think) is actually in the commercial cracks me the hell up.
Cuz apparently I gotta break this down for you dense motherfuckers- I'm trans feminine nonbinary. My pronouns are they/them.
Winnah wrote:No, No. 'Prak' is actually a Thri Kreen impersonating a human and roleplaying himself as a D&D character. All hail our hidden insect overlords.
FrankTrollman wrote:In Soviet Russia, cosmic horror is the default state.

You should gain sanity for finding out that the problems of a region are because there are fucking monsters there.
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Crissa
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Post by Crissa »

They tend not to make new commercials when they put toys that are similar to a previous campaign. I guess they assume their target audience hasn't seen them before.

-Crissa
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Prak
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Post by Prak »

or that the target audience won't, for one reason or another, care.
Cuz apparently I gotta break this down for you dense motherfuckers- I'm trans feminine nonbinary. My pronouns are they/them.
Winnah wrote:No, No. 'Prak' is actually a Thri Kreen impersonating a human and roleplaying himself as a D&D character. All hail our hidden insect overlords.
FrankTrollman wrote:In Soviet Russia, cosmic horror is the default state.

You should gain sanity for finding out that the problems of a region are because there are fucking monsters there.
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