So Frank, you crazy enough?
> Play a major role at a roleplaying pioneer!
>
> The premier brand in roleplaying games is looking for a key player who
> will determine the strategic direction and manage the P/L globally. This
> isn’t any shrink-wrapped office job: you’ll be working with research
> and development, sales, organized play, finance, project management and
> international offices.
>
> If you’re the right candidate, you will lead the entire product
> lifecycle and development team, working closely with key partners.
> Internally, you will lead and develop a team of Brand Managers and
> Assistant Brand Managers.
>
> If this isn’t your role, you just may know someone who can step into
> these shoes and make things happen! Please forward this job description to
> anyone you know who would be a stellar candidate.
>
> Essential Functions / Major Responsibilities:
>
> Set strategic objectives for the brand to ensure customer needs are
> met.
> Create and drive overall brand strategy and positioning across product
> design, marketing and marketing communication.
> Foster the development of innovative digital and analog products
> targeting meaningful age groups and psychographics.
> Grow the brand by leading its regional expansion and category growth
> across a wide range of expressions, including movies, TV series,
> books, games, licensed apparel, etc.
> Leverage online media, social media, interactive and direct marketing
> to grow the player community.
> Manage brand P&L and make key decisions on quality, cost, and timing
> for marketing programs and product under parameters set by the group
> vice president.
> Develop high-impact global marketing strategy, positioning and plans
> for major regions, in support of defined business & overall brand
> objectives.
> Lead cross functional team members to excel in planning and execution
> of marketing and product plans
> Provide guidance to internal Wizards teams to tactically execute
> marketing plans.
> Coordinate with Hasbro product and media partners to deliver seamless
> marketing and brand messaging to the consumer.
> Act as key brand contact for business partners, international groups,
> Hasbro corporate, and press.
>
> QUALIFICATIONS
>
> Education and Training:
>
> Bachelors degree from a four-year college; specialization in digital
> marketing strongly preferred.
> MBA in International Business preferred.
> Minimum 10 years experience in digital marketing required including
> digital games marketing and/or social media marketing, online
> marketing and community marketing.
> Other consumer marketing and/or publishing experience preferred
> Knowledge of analog or digital role-playing games preferred
>
