The theme song for this part is Bloodletting by Concrete Blonde
We're setting the wayback machine for 1997, which was a momentous year for White Wolf and also the United Kingdom. The Scots had just cloned a sheep, and the Spice Girls had broken all kinds of records by having four back to back number one hits. But it was really White Wolf's best year, because that is the year TSR went bankrupt and left White Wolf as the #1 company in the industry by default. White Wolf attempted to capitalize on this newfound success by expanding their brand to cover other things, which brings us to the theme of this year: “Year of the Ally.”
Starting in 1995 and running until about 2003, White Wolf tried to drum up business and interest by having “theme years.” This was kind of like when WotC tried to declare 2009 as the “year of 2s” and 2010 as the “year of 3s” but was for a period more successful. 1995 and 1996 were the “year of the hunter” which probably sounds like something that could have been declared for any year for the world of darkness and also probably sounds like it should have been just one year. But, well, the whole theme years thing got off to a rocky start. We're going to be talking about the flagship product of the first theme year to actually hit its publication quotas: Ghouls: Fatal Addiction.
It was arguably the height of the Vampire product line: Guy Davis and Vincent Locke basically owned the art for Vampire: the Masquerade at the time, with art direction so loose that they could (and did) get away with anything. It was a no-fucking-about period for White Wolf. There's BDSM gear on the cover, they had their own official website. Hot Topic had gone public the year before, Interview with the Vampire (1994) was readily available on VHS, Buffy the Vampire Slayer hit television and tens of thousands of teenagers were dressing in affordable black clothing, experimenting with eye-liner, and in dire need of being called someone's thrall.
This is from Wikipedia.
Ghouls: Fatal Addiction wasn't the only “year of the ally” book they made. It's just the only book in the series that anyone gives a shit about. Technically, there were a total of seven. There were two books that were just the Ghouls book converted to LARP and Dark Ages. Mage got a “book” but it was just reprints of some “out of print” materials from 1995. Yes. Really. The originals came out in 1995, and they “brought it back” in 1997. I'm not sure how out of print it possibly could have been. Wraith got a book about Mediums, who are people with the dubiously useful power to see ghosts. Changeling got a book about the Enchanted, who are people who got the bad touch from faeries somehow and no one fucking cares even though that book was written be Steve Kenson. But probably the worst one was Kinfolk, which is the Werewolf book about people (and dogs) who have the dubiously useful power that there is a small chance their children (or puppies) will turn into werewolves at puberty if they fuck their cousins. Yes. Really. That one is so forgotten that the White Wolf wiki doesn't have a page for it.
It should be said that Vampire: the Masquerade took an interesting approach to ghouls. The mythological ghūl of Arabic folklore was a cannibalistic demon that haunted graveyards, imported to Western folklore through The Arabian Nights, where it merged with the concept of the revenant. The most modern update to the ghoul was by H. P. Lovecraft & co., who presented them as less human monsters - critters with canine characteristics, who left changeling babies among humans before their unnatural appetites came to the fore.
V:tM's are different, borrowing more from Bram Stoker's Renfield and the local drug addicts from Underground Atlanta.
A more wretched hive of scum and villainy...also, the Underground isn't that cool, I don't know what all the fuss is about.
Ghouls are basically modeled on Renfield from Dracula. They get fed blood from a vampire and get modest super powers and live forever, as long as they keep getting vampire blood. They are explicitly weaker than real vampires, and they are addicted to vampire blood in a physical, emotional, and spiritual fashion. They are pretty much just the bitches of vampires, but they have some real supernatural powers and lack many of the very real weaknesses that define a world of darkness vampire. In many ways, being a ghoul is the preferred state of being – even if you are required to toady to a vampire and have less raw power. And that's probably why this book was so much better received than the other books in the series, which were about people that there was no reason to play and no one cared about.
That being said, Ghouls also had the advantage that just being a ghoul didn't initially rule out a lot of other things they could do with their characters. Ghouls could learn sorcery, or be psychic, pick up medium traits, be a kinfolk - ghoul + mage, ghoul + werewolf, ghoul + changeling, and ghoul + enchanted weren't ideal, but even then weren't impossible. So ghouldom represented a level of interaction between the gamelines that could be both interesting and abused - it's no surprise that Samuel Haight was a ghoul, but it was also noteworthy that years later when they did the Order of Hermes vs. Clan Tremere storyline, ghouldom + Mage powers was a significant part of the story.
Credits
Books in the 90s were almost unbelievably small by modern RPG standards. The takeover of desktop publishing hadn't happened yet, and companies just weren't putting out 400 page magnum opi (WFRP excepted). Ghouls: Fatal Addiction has two authors, two artists, and one developer. It has a lot less content than what you expect to find in a modern book (116 pages and a lot less words per page), but it's much less of a committee production. There is, for good and ill, a relatively clear artistic vision here.
You might never have heard of the authors. Ronni Radner's only other credits are for Mediums and the Dark Ages Companion; I can only speculate, but maybe he graduated college and got a real job. Ethan Skemp has been much more prolific, although not for a lot of products you'd actually read - I don't think I'd write Aberrant under my real name, but that's just me.
We've talked about Guy Davis and Vincent Locke before, both of whom are love-'em-or-hate-'em types - there doesn't seem to be much in between. Guy Davis had a solid career doing some amazing comics like Honour Among Punks and The Marquis, and went on to be one of the guiding artistic lights in the Mignolaverse on B. P. R. D. Vincent Lock is most known for his Cannibal Corpse covers, but has had an interesting artistic career outside of that as well - for example, he provided illustrations to accompany Caitlin R. Kiernan's collections of erotica.
This being 1997, the book directs you to newsgroups. Those were things people used before webforums were a thing. They were trying to funnel people into alt.games.whitewolf and rec.games.frp.storyteller. People used to be able to create new newsgroups on usenet just by declaring their desire to do so, and White Wolf wanted to get people reading and writing to the ones that had official endorsement rather than start hanging out at alt.games.whitewolf.fanfic or alt.abduckted.by.lezbian-vampires.flonk.flonk.flonk – which are of course both actual usenet groups that might give White Wolf a bad name if anyone still cared about usenet or White Wolf.
Or not. White Wolf pretty openly acknowledged the "vampires are sexy" appeal of their demographic, just the same as they realized and capitalized on the inclusion of taboo material like Satanism, "pagan" New Age bullshit (hey, it'll play in Athens, Georgia), blood, violence, rebellion, etc. It was all Hollywood threshold-breaking stuff, pretty tame by the standards of anybody that didn't have a rod up their ass, but it was unapologetic in a way that that D&D - still smarting from the Satanic Panic of the 1980s to a degree - hadn't quite overcome yet. White Wolf was, quite simply, the Bad Boy/Girl of RPGs, a reputation it maintained for quite some time.
Part of the reason it worked, of course, is that Vampire was scripted by believers. We've talked before about the inherent Christian mythological bias of White Wolf, but it bears repeating that as silly as it sounds, atheists and agnostics largely don't write "Satanic" material, and the result is that a lot of the "serious" taboo-breaking stuff is more than a little silly. So just like Jack Chick can unironically include a superpowered Satan tricking people into giving up their souls to try and scare people straight, Vampire wasn't above including the awesome horrors of being a BDSM bloodpet with bitchin' powers. So when you read Ghouls: Fatal Addiction, you have to think of it a bit like a Chick Track for D.A.R.E. It's not quite an anti-drug PSA where you're reduced to giving blowjobs to vampires for another hit, but it's not far off.